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Search terms, also known as search queries, are the words or phrases users type into search engines like Google.
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They represent the user's intent or what they are looking for.
Businesses use keywords to target their content to align with these search terms.
Here's a more detailed breakdown:
Definition:
Search terms are the inputs users provide when searching online.
Keywords:
Keywords are the terms that businesses identify and target to optimize their content and ads.
User Intent:
Search terms reveal what users are looking for, whether it's information, products, or specific actions.
SEO and PPC:
Understanding search terms is crucial for SEO (Search Engine Optimization and PPC (Pay-Per-Click advertising https://www.wordstream.com/search-term) to match content with user queries.
Short-tail vs. Long-tail:
Short-tail terms are broad (e.g., "running shoes"), while long-tail terms are more specific (e.g., "affordable running shoes for flat feet").
Branded vs. Non-branded:
Branded terms include brand names (e.g., "Nike running shoes"), while non-branded terms focus on product descriptions (e.g., "best wireless earbuds").
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A search term, otherwise known as a search query, is the word or phrase someone enters into a search engine, such as Google. A search term often contains (or is itself) a keyword: a word or phrase search marketers bid on in their search campaigns and try to rank for in the organic search results.
People also ask
What is a search term example?
Examples of Search Terms
Search phrase (multiple words): [How to tie a tie] – The user is looking for instructions on how to tie a tie! Here is another example of a search query: [buy white running shoe men] – The user intent is very specific. He is looking to buy white shoes for running.
What is a search queries?
A search query is a word or phrase that an internet user types into a search engine's search box to answer an inquiry or question. A query consists of a series of words, a phrase, or full sentence — a “long-tail query.” Queries are often viewed in terms of keywords.
What are search engine phrases?
Keywords are the words and phrases people type into search engines to find what they are looking for. By extension, they also describe what a piece of content is all about, and they are the words at the heart of on-page optimization.
What are the most common search queries?
Top 100 Google Searches in the World
Ranking | Keyword | Global Search Volume |
1 | YouTube | 1,100,000,000 |
2 | Facebook | 670,400,000 |
3 | WhatsApp Web | 520,700,000 |
4 | Translate | 428,800,000 |
Jul 26, 2024 · Search terms are the exact words or phrases users enter into search engines when they're looking for information, products, or services online.
How it works. The search terms report is a list of search terms that a significant number of people have used, and that resulted in your ad being shown.
Keywords are search terms that express the essence of your topic. They are crucial to an effective search, especially in library databases.
Apr 14, 2025 · Search terms are the words or phrases users type into search engines to find information. This could be a Google search.
Dec 9, 2024 · By using the subject terms in your search you can easily search for related content. The thesaurus will also help you identify broader, narrower ...
A search term (or search query) refers to a word or set of words that a person enters on a search engine like Google to generate specific results.
Mar 26, 2025 · Search terms are the exact words or phrases entered by users when searching for information. Keywords are the words marketers focus on to ...
Hello! Environment: Sharepoint Online. I set the following for the search: Site Settings - Search - Result sources. Name: test; Protocol: Local SharePoint ...
See how Google Trends is being used across the world, by newsrooms, charities, and more. Visualizing Google Trends data.